Wellness Borealis

Website

Wellness Borealis was an initiative launched by a Finnish startup company focused on encouraging a natural way of living designed to enhance personal well-being and working efficiency. However, the project was never completed due to business reasons.

Role

UI designer

Responsibility

Website design

A Case Study – Designing an Engaging Homepage

Create a homepage that encourages visitors to focus on the pure, clean, and natural way of living in the Northern countries, while offering individualized content, aesthetics, and clear navigation.

Challenge

Offer all possible options to the readers without cluttering the user interface, while providing the most important information for easier access.

Use cases

  • Provide the latest news regarding the wellbeing and healthy lifestyle.

  • Offer individualized content based on the user's preferances.

  • Encourage users to subscribe.

Approach

  • Defined use cases and identified the intended target group.

  • Created the site map to show the simplicity of the navigation.

  • Designed the homepage with bold visuals and minimal menus to reflect the Nordic way of living.

Impact

  • Strong initial design validated by team approval.

  • Estimated reduced bounce rate by ~20% via streamlined navigation based on testing during initial design phase.